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Rexam Expands Pucci Wardrobe

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By: Jamie Matusow

Editor-in-Chief

To celebrate the first birthday of its Vivara fragrance, Pucci asked Rexam to design the cap for its Silver Edition collectors’ bottle. The Italian fashion house wanted to keep the same signature print design of its famous scarves, but expand into a new color combination, with hues of fuchsia pink, silver gray, white and black. Thus, Rexam created Vivara Silver Edition, a new limited edition of the emblematic cover, in which the colored print is visible from all angles of the stopper. Rexam again chose Surlyn for the closure, and achieved the crispness and clarity of the multi-colored design through direct printing and specific materials.

More info: www.rexam.com

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